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The Federal Tax Authority (FTA) has announced and clarified that any services provided byartists and social media influencers (SMIs) are subjected to Value Added Tax consideration.

The bulletin outlines that VAT also applies to any services provided by individual artists and any social media influencers that include, but are not limited to, any online promotional activities performed on behalf of other businesses for a consideration, such as promoting a product in a blog or a video or otherwise promoting a business on a social media post, any physical appearances; marketing and advertising related activities; providing access to any social media influencers’ networks on social media, and any other services that the SMIs may provide for a consideration.

This announcement was shared in the latest Basic Tax Information Bulletin issued by the FTA.

The bulletin clarified that if an artist or influencer incurs any costs in providing a service and subsequently recovers that cost from its client, such reimbursement falls within the scope of VAT in the UAE.
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